Burjuman
Retail
As part of continuous PR efforts undertaken by Aurora to consistently drive and sustain brand
awareness to BurJuman Mall’s activities, the Agency was tasked with content creation, media
outreach and on-site support to the mall’s Jungle Journey campaign during the 2018 spring
school break.
Aurora supported the mall through media alerts and a show arounds which witnessed more than
a dozen of influencers and media attend the event along with their little ones. For this campaign,
Aurora generated a PR value of more than $145,000.
An Overview of Activities Undertaken
Ongoing PR support to promote one of Dubai’s favourite malls, BurJuman, brand offerings, events and new openings
Media Outreach - including media invites / follow ups, interview set-ups with English and Arabic lifestyle and trade media
Organising all events for the brand including invitation of top Tier 1 lifestyle media and influencers
Content development from press releases, opinion pieces, to email Q&As
Instrumental in launching and promoting the new fashion avenue by bringing together the crèmede- la-crème lifestyle media and influencers
Successes:
Extensive knowledge of lifestyle media and influencers, as well as business, retail and trade media