RoyalJet
Aviation
RoyalJet, an airline based in Abu Dhabi, is a charter operator aimed at the luxury market between the
United Arab Emirates and Europe. It has been an important and visible player in the dailies, trade and
luxury media since 2003. RoyalJet intends to recalibrate its brand offering and services and expand
on its target audience, as well as focus on inbound traffic targeting travellers outside the UAE. Thus,
Aurora The Agency was appointed to look after the communication approach, ongoing PR activities,
content development, media and influencer outreach, partnerships, speaking opportunities and
building the brand’s story around the offering and services.
An Overview of Activities Undertaken
Ongoing PR support to promote RoyalJet’s offerings across the GCC countries.
Media Outreach - including media invites / follow ups, interview set-ups with English and Arabic
Lifestyle and Trade Media.
Content development from press releases, opinion pieces, to Q&A write-ups and speeches
Third party liaison with event organisers from identifying relevant opportunities to full-fledged execution.
Liaison with organisers from sponsorship identification to undertaking continuous negotiations to full-fledged execution.
Managing creation and implementation of advertising campaigns on social channels including
in-mail campaigns.
Successes:
Extensive knowledge of aviation, business, logistics, travel and Lifestyle media including dailies and trade
Build strong relationship with aviation journalists across the region and globally