Pangaea X
Technology
Aurora has been instrumental in supporting the data analytics start-up, Pangaea X since its
launch in early 2021, with extensive public relations and social media outreach. Within just a
short span of time, the Agency managed to secure interviews and opinion editorials, in key
Tier 1 publications, such as Entrepreneur Middle East, TECHx, Gulf Business, Khaleej Times, and
Computer News ME.
An Overview of Activities Undertaken
Ongoing PR support to promote the brand across the GCC
Media Outreach - including media invites / follow ups, interview set-ups with English and Arabic business and technology titles
CEO Profiling
Content development from press releases to opinion pieces
Successes:
Extensive knowledge of business, technology and trade publications
Successful story pitching in Khaleej Times and Entrepreneur ME