Syncrow is a provider of scalable, innovative, and customisable Internet of Things (IoT) automation solutions. It combines technology and creativity to enhance the quality of living and working environments and adaptability to evolving global lifestyles. 

We are in charge of the upcoming launch of Syncrow’s proprietary IoT software. We also assist their marketing function by generating brand awareness and cultivating stronger relationships with the media.

Overview of Activities Undertaken

• Ongoing PR support to promote the brand across the GCC
• Media outreach: media invites, follow-ups, and interview set-ups with English and Arabic business and technology titles
• Executive profiling
• Content development: press releases and opinion pieces
• Product launch event management and support

Successes

• Worked with Syncrow to develop its key messaging for both internal and external communications
• Provided media training to improve how Syncrow’s leadership conveys its message to the media.
• Set up a press office for Syncrow Provided event support through various logistics and PR activities
• Provided event support through various logistics and PR activities