Strategic Housing Group (SHG) is the international developer and operator of award-winning student and young professionals co living communities.

The group’s pioneering brands, including The Myriad and URBN Living, are globally recognised for their focus on community, experience, and excellence, earning multiple awards and consistently delivering maximum occupancy and satisfaction rates.

We support SHG as it expands its operations in the Middle East, particularly in the UAE and Saudi Arabia, where there is rapidly growing demand for affordable housing options.

Overview of Activities Undertaken

• Press release drafting and distribution to Pan-Arab and Saudi Arabian media
• Interviews with business and industry media
• Op-ed and thought leadership pieces

Successes

• Extensive English and Arabic coverage of SHG’s The Myriad brand expansion into Saudi Arabia
• Secured radio interviews on The Business Breakfast on 103.8 Dubai Eye FM and Mira Business FM
• Published op-eds in major industry titles such as Construction Week Property magazine