RoyalJet, an airline based in Abu Dhabi, is a charter operator aimed at the luxury market between theUnited Arab Emirates and Europe.

It has been an important and visible player in the dailies, trade and luxury media since 2003. RoyalJet intends to recalibrate its brand offering and services and expand on its target audience, as well as focus on inbound traffic targeting travellers outside the UAE. Thus, Aurora The Agency was appointed to look after the communication approach, ongoing PR activities, content development, media and influencer outreach, partnerships, speaking opportunities and building the brand’s story around the offering and services.

Overview of Activities Undertaken

• Ongoing PR support to promote RoyalJet’s offerings across the GCC countries.
• Media Outreach – including media invites / follow ups, interview set-ups with English and Arabic Lifestyle and Trade Media.
• Content development from press releases, opinion pieces, to Q&A write-ups and speeches.
• Third party liaison with event organisers from identifying relevant opportunities to full-fledged execution.
• Liaison with organisers from sponsorship identification to undertaking continuous negotiations to full-fledged execution.
• Managing creation and implementation of advertising campaigns on social channels includingIn-mail campaigns.
• Extensive knowledge of aviation, business, logistics, travel and Lifestyle media including dailies and trade.
• Build strong relationship with aviation journalists across the region and globally.