Huawei, a global technology leader, is a standout participant at GITEX, the region’s premier annual tech event in Dubai, showcasing cutting-edge innovations across various sectors.

This event attracts thousands of industry leaders, innovators and tech enthusiasts from around the world.

Recognising the immense potential to engage with the regional audience, Huawei entrusted us with managing their social media for this highprofile event. Our mission was to amplify their impact, connecting their technological advancements with the dynamic global tech community.

Overview of Activities Undertaken

• Managed five days of real-time coverage focused on Huawei’s B2B audience at GITEX
• Showcased Huawei’s latest technology, highlighted key speakers and shared notable quotes
• Covered key partnerships, such as MoUs, to demonstrate Huawei’s strategic role in the region
• Coordinated seamlessly with multiple teams, delivering efficiently and on schedule
• Provided coverage in both English and Arabic, ensuring wider reach and engagement

Successes

• Significant increase in footfall to Huawei’s booth
• Notable boost in social traffic and engagement across platforms
• Expanded reach among relevant B2B audiences, strengthening Huawei’s brand presence in the region’s tech community