Middlesex University (MDX) Dubai is a world-class British university education campus of Middlesex University London.

Aurora The Agency was the communications partner of Middlesex University Dubai for over
three years, helping the entity to create awareness, grow its talent base and gain some insightful coverage across the region. One of the successful initiatives was the annual Youth Festival where Bollywood superstar, Hemma Sardesai was invited to host the festival in 2018.
Aurora was instrumental in facilitating a Memorandum of Understanding (Mou) between Fichte &
Co legal consultants and the university that helped to shape the future of legal young talents.

Overview of Activities Undertaken

• Event support throughout the university’ annual calendar
• Media Outreach – including media invites / follow ups, interview set-ups with English and Arabic business and education titles
• CEO Profiling
• Content development from press releases, opinion pieces and speeches
• Key highlight is the university’s annual graduation ceremony, where the agency did not only support the brand, but also successfully identified and managed Tier 1 media interactions for honorary doctorates