Gama Aviation is a UK-headquartered private aviation company that opened its state-of-the-art Business Aviation Centre (BAC) in Sharjah. 

Aurora the Agency was contracted to manage Gama Aviation’s public relations and communications in the GCC leading up to the opening of the BAC, generating awareness of the project and engaging regional and international media.

Overview of Activities Undertaken

• Created a key messaging strategy positioning the BAC as a way to futureproof business aviation in the region
• Issued press releases updating the media on company milestones and project progress
• Supported Gama Aviation at trade shows such as CJI and Dubai Airshow
• Organized interviews and project site visits for both regional and international aviation and business media
• Created monthly content for the Air in-flight magazine

Successes

>Strong coverage of press releases across a wide variety of media outlets
• Secured interviews with leading regional and international aviation media
• Raised awareness of the BAC’s unique value proposition in a rapidly evolving aviation industry in the Middle East