Middlesex University
HIGHER EDUCATION
Aurora The Agency has been the communications partner of Middlesex University Dubai for over
three years, helping the entity to create awareness, grow its talent base and gain some insightful
coverage across the region. One of the successful initiatives was the annual Youth Festival where
Bollywood superstar, Hemma Sardesai was invited to host the festival in 2018.
Aurora was instrumental in facilitating a Memorandum of Understanding (Mou) between Fichte &
Co legal consultants and the university that helped to shape the future of legal young talents.
An Overview of Activities Undertaken
Event support throughout the university’ annual calendar
Media Outreach - including media invites / follow ups, interview set-ups with English and Arabic business and education titles
CEO Profiling
Content development from press releases, opinion pieces and speeches
Key highlight is the university’s annual graduation ceremony, where the agency did not only support the brand, but also successfully identified and managed Tier 1 media interactions for honorary doctorates
Successes:
Extensive knowledge of education media including dailies and trade