Abu Dhabi Culinary Season
Food & Beverage
The Abu Dhabi Culinary Season was a six-week-long integrated campaign, under the Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi), celebrating everything food! The campaign was planned for the last quarter of 2019 with specific goals in mind; support the tourism sector, elevate dining during renowned international events, raise awareness of the culinary delights that Abu Dhabi has to offer and create exciting events and promotions for residents of Abu Dhabi and the wider UAE.
By supporting culinary events such as; Taste of Abu Dhabi, World of Food, Mega Mela and Sial, ADCS created a platform to host all of these initiatives under one campaign. The launch of the ADCS brand brought to live many promotions and offers and a favourite among the cities restaurateurs was the chef’s table initiative.
An Overview of Activities Undertaken
All marketing activities, including Social Media, PR, Creative Design, Media Buying, Events and Activations
Liaison with all the F&B outlets across the capital
Managing and arranging the finest Michelin-starred chefs flying in for the Tastemasters Series
Identifying and managing Foodie and Lifestyle Media and Influencers
Aurora also organise the closing event of the season, where masterchefs, influencers and hospitality industry peers were present
Successes:
Extensive knowledge of hospitality, F&B and lifestyle media and influencers