Iona is the Founder and Director of Aurora The Agency, an integrated communications consultancy established in 2013. With more than a decade of experience advising organisations across the UAE, the wider GCC and international markets, she specialises in guiding brands through complex, high-visibility communications environments where reputation and stakeholder trust are critical.

Under her leadership, Aurora has grown into a strategic communications partner for organisations across aviation, automotive, healthcare and hospitality, delivering integrated programmes spanning corporate communications, media relations, digital engagement and brand experiences. Her work focuses on helping leadership teams strengthen market positioning, elevate executive visibility and build long-term reputational value.

Her approach combines strategic insight, regional expertise and purposeful storytelling to deliver communications that resonate with audiences and support measurable business outcomes.