Sofitel Dubai The Palm is a tropical sanctuary on Palm Jumeirah’s East Crescent, offering a rejuvenating escape from the hustle and bustle of Dubai.​

Sofitel, AccorHotels’ authentic luxury brand, blends local culture and French art de Vivre to create magnificent moments for international travellers seeking a uniquely elegant experience.

Overview of Activities Undertaken

• • Ongoing PR support to promote Sofitel Dubai The Palm’s offerings across the GCC countries​
  • Staycation organisation and execution for top Tier 1 Lifestyle Media and Influencers​
  • Media Outreach – including media invites / follow ups, interview set-ups with English and Arabic Lifestyle and Trade Media​
  • Event support for all activities undertaken at the premises, by inviting top Tier 1 Lifestyle Media and Influencers​
  • Relevant award identification, write up and submission
  • Content development from press releases, opinion pieces, to email Q&As​
  • Looking after all the relevant hospitality award write-ups and submissions​
  • Third party liaison with event organisers from identifying relevant opportunities to full-fledged execution