Sofitel Dubai The Palm
Sofitel Dubai The Palm is a tropical sanctuary on Palm Jumeirah’s East Crescent, offering a rejuvenating escape from the hustle and bustle of Dubai.
Sofitel, AccorHotels’ authentic luxury brand, blends local culture and French art de Vivre to create magnificent moments for international travellers seeking a uniquely elegant experience.
Overview of Activities Undertaken
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- Ongoing PR support to promote Sofitel Dubai The Palm’s offerings across the GCC countries
- Staycation organisation and execution for top Tier 1 Lifestyle Media and Influencers
- Media Outreach – including media invites / follow ups, interview set-ups with English and Arabic Lifestyle and Trade Media
- Event support for all activities undertaken at the premises, by inviting top Tier 1 Lifestyle Media and Influencers
- Relevant award identification, write up and submission
- Content development from press releases, opinion pieces, to email Q&As
- Looking after all the relevant hospitality award write-ups and submissions
- Third party liaison with event organisers from identifying relevant opportunities to full-fledged execution
