Al Gharbia Pipe Company (AGPC) is a manufacturer of longitudinally submerged arc welded (LSAW) steel pipes for various industrial applications.

It is a joint venture of three leading industrial partners from the UAE and Japan – Senaat, JFE Steel, and Marubeni Itochu Steel.

We support AGPC with both PR and social media outreach, raising the brand’s profile within the UAE manufacturing sector.

Overview of Activities Undertaken

• PR and social media content creation, including press releases and thought leadership
• Event support at industry conferences such as Make it in the Emirates and ADIPEC
• Media and corporate relations introducing AGPC to various media and business entities

Successes

• Earned strong media coverage of AGPC’s major milestones, such as its 500,000-ton production total and Industry 4.0 Digital Leader award
• Secured interviews in major business and industry media, such as CNN Business Arabic, CNBC Arabia, and Oil Review Middle East
• Achieved significant increase in number of followers and reach on social media